Expertise Behind the Services

Sasha has built her career at the intersection of strategy and execution, advising organizations on complex business and commercialization challenges while also leading businesses through growth, transformation and change. Most recently, she served as SVP, Payer Relations & Strategy at OptumRx, following senior leadership roles including Managing Director at EY and CEO of SmartAnalyst, a global life sciences strategy and analytics firm.

Across her career, Sasha has helped organizations make critical commercialization decisions—from where to play and how to differentiate and win, to how products are valued, evidenced, priced, reimbursed and accessed. As CEO of SmartAnalyst, she led the business through growth, transformation and acquisition; earlier, she built and led businesses in the U.S. and Europe for Bridgehead, later acquired by GfK.

Sasha brings together the perspectives of advisor, operator and payer executive with deep clinical and commercial expertise—bringing clarity to complex decisions, connecting strategy with execution and helping organizations unlock value and accelerate growth.

Sasha holds an MBA from HEC Paris and London Business School, a degree in Physical Therapy from the University of Western Ontario and a BSc in BioPsychology/Neurophysiology from the University of British Columbia.

Kim has over 25 years of experience in the healthcare industry.  She has worked predominantly in academic medical centers but also has experience with private practice and early-stage startups.  Her expertise includes the development of strategic plans, operational execution, building physician networks and strategic alliances, ambulatory growth and expansion, and innovative approaches to improve the patient experience.   

As COO in a healthcare startup, she led efforts to set, develop, and drive organizational vision, operational strategy, and execution with actionable goals.  Her leadership created the foundation that brought the organization to a launch ready state.  

As CSO at Yale Medicine (part of Yale University), she was responsible for organizational vision and long-term goal setting to advance operational and financial objectives.  She led efforts to grow the physician network through acquisitions and partnerships, as well as efforts to expand the practices ambulatory presence.  Her team led telehealth planning efforts which allowed for an expedited shift of care delivery to video visits during Covid.  She worked with faculty to develop new clinical programs to support new and innovative approaches to healthcare.  She also led a team of business analysts and contracting specialists to support financial due diligence for expansion efforts.  At NYU Langone, Kim was responsible for physician network development, ambulatory planning, and business planning.

Earlier in her career, Kim led technology development and implementation efforts at the Brigham and Women’s Physician Organization and at IDX Systems Corporation in Boston.  She completed her bachelor’s degree in business at the University of Vermont and her master’s in administrative studies at Boston College.